I once read a sci fi novel in which holographic ads suddenly appeared in front of you, ‘blocking’ your way, almost continuously, as you made your way down a city street. It made me imagine people paid by perfume companies wandering through the streets assailing me with sample sprays…
I am a strong advocate of prohibiting all advertising in public spaces. There is no justification for the desires of one person, let alone the desire of one person for money, to be imposed on everyone. Furthermore, there are enough alternative venues for advertising (radio, tv, newspapers, magazines, websites, malls), all of which, unlike, often, public space, can be used or not (especially as long as there are advertising-free radio, tv, magazine, and website options), making the use of public space is simply unnecessary.
We should be able to go about our lives without the constant assault on the senses, on the mind, that is advertising. Of course this is an argument made by someone who notices ads, who pays attention to her environment, who thinks about what she sees. For most people, ads are not such an assault, because they’re unconsciously perceived. But then they’re even more coercive, subliminally manipulative, and even more indefensible in public space.
Advertising is not only cognitively coercive, but physically dangerous when it appears on roadsides, especially in animated form, which shameless tries to take drivers’ attention off the road. Would we allow drivers to watch tv, similarly visual content with moving images, while they drive?
An additional argument applies to natural environment public space (forest, field, lake, ocean) which is, to my mind, beautiful (or at least more beautiful than city). In this case, there is the added transgression of the destruction of beauty. It was a sad, sad day when advertising was allowed along the perimeter of the rink and even on the ice during figure skating performances. Years to achieve the perfect lines, sullied by persisting, in-your-face, BUY-MY-SHIT signs we can’t help but see while we try to focus on the beauty. (And it’s not like the sign enhances the beauty. It’s not like the sign itself is remotely beautiful.)
Would those of us who can hear allow a deaf person to make a clamour with cymbals all day long? Then why do we allow aesthetically-challenged CEOs to do the same? Why do we allow our natural beauty to be degraded, destroyed, piece by piece, by those who are, obviously, blind to its beauty? Is it because we don’t recognize the beauty or because we don’t value it (or, at least, don’t value it over the individual pursuit of money). (Seriously? Do we really believe that an individual’s desire for money trumps so much?) (Well, no, the people with the power to make regulations believe that. And they are as aesthetically-challenged. And often CEOs.)